Marketers and designers are constantly trying to find the perfect design layout combination that promotes user to interact and take action, therefore generating more clicks. Let’s face it: Users are not always predictable so the best way to see if your design works is to test it.
The website optimizer provided by Google allows you to setup different versions of a web page and test the performance of each to determine what will best attract visitors and maximize conversions.
Experiment Types
A/B Experiment - compares performance of two completely different versions of a page
Multivariate Experiment – compares performance of content variations in different locations on a page
Variations can be color of the background of the web page, color of action buttons, placement of contact forms, placement of content and other web page elements. Overall, the tool tests content and design to calculate a strategy to increase revenue and ROI easily.